Creating customer focused marketing conversations that attract, engage and secure leads

Go for growth

Inbound Marketing & Lead Generation

No matter what business you’re in there are always ways to increase turnover, profit and revenue. Whether it’s selling more to your existing customer base, growing your market share or launching a new product, our range of services will help you grow your business in the most efficient way.

Our six step inbound marketing and lead generation strategy for B2B and B2C companies and organisations is well documented for proven success. Focusing on complete funnel solutions from attracting prospects to closing them and beyond. Our framework takes companies with no or little focused strategy and provides a turnkey solution that brings leads and qualifies them accelerating sales.

For companies already using inbound but seeing lower than expected results we also have acceleration plans designed to optimise current performance then build in added value and continued success.

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Maximise customer ROI

Conversational Marketing & Chatbots

A focus on customer experience isn’t just about service, it’s THE sure fire way to optimise your business as your internal operations can make the difference between delighted and dissatisfied customers. Small changes often have big rewards.  By taking an end-to-end view of your systems and processes, Paul Sullivan Consulting will help you identify where improvements can be made and help you iteratively improve.

For those already using inbound marketing or an inbound style strategy, optimising an under-performing funnel is paramount. Often we find consistent issues across this in the use of poorly structured personas. 

However, to shorten sales cycles by up to 63% the addition of chatbots via our platform is an excellent benefit and all at a month to month structure. Conversational marketing is proven to accelerate lead qualification and shorten the sales cycle even further.

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Transform Your Business

Business Consulting & Development

To transform your business typically relies on two things, process optimisation and digital transformation. Processes free up time, sharpen internal employee activity and help a business become more modern in it’s approach to day to day tasks.

Digital transformation is a full process of aligning marketing and sales to one common goal utilising all aspects of online activity. That is website conversion rate optimisation, content marketing, lead nurturing through email marketing, social media and any number of digital activities that lead to improved opportunity, profits or sales.

Our business consulting and development strategies allow us to fully assess where you are, what you need and where to start. Focusing in key areas such as key personnel, training and development, staff reassignment, sales strategy, internal process redesign and much more.

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