Most B2B companies are aware of the impact of Growth Marketing to their online lead generation requirements. Positioning your company as the “go to” or “company of choice” requires a content marketing led strategy supported by paid search. Using marketing automation platforms to support this activity enables us to make data-led decisions that enhance your ability to qualify more leads and close more sales. Choose BIAS Digital as your Growth Marketing Agency.
Inbound marketing and sales objectives need a suitable strategy to implement that support the ambition of the company. BIAS digital’s growth marketing campaigns are strategically designed to get you there. Amongst other services, we include buyer persona analysis, buyer journey map, competitive analysis, communications, go-to-market plan and if needed a partnership and affiliate plan.
Once we agree to inbound marketing, you will need tactics to implement it with. This means constant testing and measuring of your activities to achieve consistent success. Where we provide value is in content creation, search engine optimisation both on and off-page, social media, email marketing, optimising failing funnels and setting up new funnels. Our strategic partnerships deliver events and event management as well as video marketing.
Account based marketing is a process of identifying businesses that would be key accounts and getting your content and ads into their content eco-systems. Where we provide value is by helping you build your account selection, content creation, monitor their channels for strategic insight, targeted delivery and by measuring and reporting. Account based marketing is by enlarge the most endorsed form of lead attraction and closure.
BIAS Digital focus on the “big picture” so we are geared up to support the whole marketing and sales strategy. This includes the technology you need to be successful. Marketing automation, CRM integration, website development and conversational marketing platforms. Combine all or some of them, depending on your ambition and you have a fully optimised acquisition process.
Growth marketing and sales success cannot be achieved without knowing what’s going on in the data. You need data-scientists to be able to deep dive and look for patterns and opportunities. The use of analytics throughout is one thing but interpretation of that data is paramount this is where we can deliver better results.
B2B businesses have little time to lose and need industry expert partners. Send us a message on the form here and let’s get a conversation going.